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CRTV asks AGCOM to clarify responsible-gambling campaign guidance

Regulation

Confindustria Radio Televisioni (CRTV) submitted comments to AGCOM’s consultation on supplementary guidance for campaigns addressing gambling addiction. CRTV called for clearer requirements to reduce interpretive uncertainty and proposed excluding product placement from permitted campaign formats. It also objected to guidance discouraging campaign messages during sporting events, arguing those broadcasts could reach a broad audience.

The consultation may shape how broadcasters and gambling operators apply requirements for responsible-gambling communications.

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Regulation

AGCOM outlines responsible gambling guidance and infotainment changes in Italy

At the second edition of Fondazione FAIR’s Forum 2026 in Rome on 14 October, AGCOM representative Davide Gallino discussed responsible gambling communications. He said messages should address measurable player behaviour and outlined a proposed digital system to identify content from authorised operators. AGCOM’s proposed changes to its 2019 infotainment guidelines are due to a 30-day public consultation after formal approval.

AGCOM is preparing changes to its 2019 infotainment guidelines, with the regulator's council adopting proposals drawn up by its offices at a sitting on 7 October, according to Davide Gallino, a representative of the Autorità per le Garanzie nelle Comunicazioni. Speaking in Rome on 14 October at the second edition of the Fondazione FAIR Forum 2026, Gallino said the measure is awaiting completion of the formal procedure and will then be put to a 30-day public consultation, shorter than the one held for the responsible gambling guidelines. He said he had hoped to bring a ready resolution to the forum but that the signature process was still under way, and that publication of the text was expected in the coming days.

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