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AGCOM issues guidance on responsible-gambling communication campaigns

Regulation

Italy’s AGCOM published supplementary guidance on communication campaigns about gambling-related harm after a public consultation. The authority said the 16-section document clarifies how existing rules apply and creates no new obligations; it sets out criteria for campaign messages, including the use of player-protection tools and the exclusion of prompts to gamble.

Operators and media have interpretive criteria for responsible-gambling campaigns, including communications to existing account holders.

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Regulation

Fondazione FAIR schedules discussion on responsible gambling communication under AGCOM guidelines

Reportedly, Fondazione FAIR plans to discuss the effectiveness of responsible gambling messages at its second forum on 14 October. The discussion follows new AGCOM guidelines and will examine whether audiences understand messages and whether those messages influence behaviour.

Fondazione FAIR will hold its second forum in Rome on 14 October at Palazzo Montemartini, with a session devoted to responsible gambling communication, the foundation's general director, Stefano De Vita, said in a note. The discussion will bring together institutions, researchers, operators and communication specialists, and the foundation will present research carried out with Ipsos on how citizens perceive the principles and content of the new AGCOM guidelines.

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