Italy issues responsible-gambling communication guidance on vulnerable audiences
Italy has published general guidance for responsible-gambling communications, according to the report. It says messages should not target vulnerable groups, including minors and older people, or use signs and figures that could attract them. The guidance’s implications for recognisable endorsers are presented as uncertain; a Polish scratchcard called Wygrywamy! features Robert Lewandowski and costs 10 zloty.
The guidance may affect how gambling operators use recognisable figures in responsible-gambling communications in Italy.