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AGCOM approves responsible gambling advertising guidance for consultation

Regulation

AGCOM’s council approved a guidance document on responsible gambling advertising, according to the report. Operators are expected to be able to take part in a 30-day consultation starting the following week; the document was due to be made public in midweek. The guidance could take effect before summer, while reported details about proposed restrictions remain unconfirmed.

Operators may need to adapt responsible gambling advertising after the consultation and any resulting guidance.

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Regulation

ADM outlines responsible-gambling campaigns and draft online protection guidance

At the Forum FAIR 2026 in Rome on 14 October, ADM Games Director Mario Lollobrigida said a government commission had completed work on communication directions for 2026, and that its document had been sent to all concessionaires. ADM offices have drafted online-gambling guidance covering spending controls and user-protection tools; the agency plans to discuss and refine it with concessionaires before adoption.

Italy's ADM has drafted guidance for online gambling concessionaires covering spending controls and user-protection tools, Mario Lollobrigida, the agency's director of games, said at the second Forum 2026 of the Fondazione FAIR in Rome on 14 October. The agency's offices responsible for remote gambling have prepared the draft, and ADM plans to convene a technical meeting with concessionaires to review, examine in depth and improve the indications before they are adopted by all concessionaires, Lollobrigida said.

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