Circa Sports announced a multi-year partnership with Marquee Sports Network in Illinois. The agreement includes studio and spring-training sponsorships, live in-game betting odds on broadcasts, and watch parties during the season.
The partnership gives Circa Sports broadcast visibility and promotional opportunities in Illinois during the baseball season.
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The Kansas City Royals have named Circa Sports their sports betting partner, with the agreement due to begin on 30 January, the team said. Circa will take part in fan experiences and promotions during the season; the announcement follows the end of the Royals’ partnership with Underdog in November 2025.
ESPN and DraftKings began a multi-year partnership making DraftKings the network’s official sportsbook and odds provider. ESPN executive Mike Morrison said the companies would integrate DraftKings’ sportsbook, daily fantasy and Pick6 offerings into ESPN’s services, with a full rollout planned by 2026.
Polymarket signed a multi-year agreement with TKO Group Holdings to become the exclusive prediction market partner of UFC and Zuffa Boxing. The agreement includes prediction technology in live fan experiences, a UFC broadcast scoreboard and promotional features across UFC channels; Zuffa Boxing is due to launch in January 2026.
Underdog and the Kansas City Royals have agreed a sports betting partnership in Missouri, reportedly, ahead of the market’s planned 1 December launch. The arrangement remains subject to Missouri Gaming Commission approval; Underdog said it had completed its application process.
bet365 signed a multi-year partnership with the Chicago Sky, becoming the WNBA team’s Official Sports Betting Partner. The agreement includes branding at Wintrust Arena and across the team’s social media, broadcasts and digital platforms; bet365 said it is its first partnership with a WNBA team.