bet365 signed a multi-year partnership with the Chicago Sky, becoming the WNBA team’s Official Sports Betting Partner. The agreement includes branding at Wintrust Arena and across the team’s social media, broadcasts and digital platforms; bet365 said it is its first partnership with a WNBA team.
The deal gives bet365 arena and media exposure through a WNBA team partnership.
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The National Football League announced new multi-year commercial agreements with DraftKings, FanDuel and Fanatics Betting and Gaming ahead of the 2026 season. The operators can use NFL marks to promote online and retail sports betting, and will receive access to official real-time play-by-play data, Next Gen Stats and BetVision through Genius Sports. The agreements also require cooperation on integrity and responsible gambling and exclude certain bet types, including wagers tied to officiating decisions or injuries.
Polymarket has signed a multi-year agreement to become Serie A USA’s exclusive prediction-market partner in the United States. The platform will appear across the league’s US-facing media and digital channels, with markets using official league data supplied by Genius Sports.
Polymarket has signed multi-year agreements with Major League Baseball and Spain’s LaLiga, according to the report. The MLB agreement includes an integrity framework restricting contracts on specific game events; its reported value is about $150 million, attributed to industry experts.
The World Series of Poker agreed a multi-year deal for ESPN to broadcast its Main Event, with coverage beginning on 2 July, the organisations said. ESPN platforms are expected to carry about 100 hours of original programming annually, including a live, three-night finale scheduled for 3–5 August. The event’s 2025 edition drew 246,960 entrants and awarded more than $481 million in prizes.
Reportedly, Catalist Sports and Kalshi have agreed a multi-year partnership for US prediction markets. The agreement covers exclusive rights to official live streams and data.