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Fanatics Sportsbook secures multi-year NFL betting partnership

Deals & M&A

Fanatics Sportsbook has secured a multi-year, non-exclusive sports betting partnership with the NFL, reportedly ahead of an expected announcement before the season opener. The agreement includes NFL media inventory, hospitality benefits and use of league and team intellectual property; financial terms were not disclosed.

The deal gives Fanatics betting-related advertising and NFL intellectual-property rights across the US market.

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