ESPN and DraftKings began a multi-year partnership making DraftKings the network’s official sportsbook and odds provider. ESPN executive Mike Morrison said the companies would integrate DraftKings’ sportsbook, daily fantasy and Pick6 offerings into ESPN’s services, with a full rollout planned by 2026.
The deal gives operators and suppliers a new route to integrate sportsbook and fantasy products into ESPN’s services.
Quarter ended 30 September 2026
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Reportedly, DraftKings became ESPN's exclusive official sportsbook and odds provider in November 2025, with integrations rolling out across ESPN's platforms and streaming service in 2026. The companies have introduced account linking, including a March Madness feature tying personalised betting options to users' ESPN Tournament Challenge brackets. Genius Sports' BetVision and FanDuel's work with FanDuel Sports Network show similar moves to combine live video with odds and bet tracking.
DraftKings and ESPN announced account linking for customers ahead of the men’s and women’s NCAA basketball tournaments, which begin March 17. DraftKings customers can connect their ESPN accounts through the sportsbook app’s “Bet Your Bracket” feature to see wagers aligned with their bracket picks and tailored suggestions. ESPN’s Mike Morrison said further integration would let users track bets and receive personalised offers through ESPN platforms.
DraftKings launched its Predictions product on 19 December through a standalone mobile app and its desktop site, offering contracts on sports and financial markets. The company said availability depends on users’ state of residence and covers 38 states; the product operates under US Commodity Futures Trading Commission oversight through a wholly owned subsidiary registered as an Introducing Broker and National Futures Association member. DraftKings said it may add entertainment and culture markets later.
The NBA has issued sportsbook partners new guidance restricting certain bet types, including same-player parlays. The outlet said it confirmed the guidance with the league, DraftKings and FanDuel after ESPN’s initial report.
DraftKings lowered its full-year 2026 revenue guidance to $6.35 billion-$6.55 billion, from $6.5 billion-$6.9 billion previously, and reported a third-quarter adjusted EBITDA loss of $317 million. The company said more than 1.6 million customers had used its predictions offering year-to-date and expected 2026 predictions investment of at least $650 million; its shares fell about 22% in Thursday after-hours trading after the results.
DraftKings lowered its 2026 revenue guidance to $6.35bn–$6.55bn from $6.5bn–$6.9bn. It reported a third-quarter adjusted EBITDA loss of $317m, compared with a $126m loss a year earlier.