Brightstar Lottery said it has deployed its Sales Wizard platform for Ontario Lottery and Gaming Corporation in Ontario. The tool integrates with OLG’s central system and gives its sales representatives operational information and data for retail visits.
OLG’s use of the platform gives lottery suppliers and operators a concrete example of a sales-automation deployment.
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Brightstar Lottery said the Illinois Lottery launched its Cash Pop draw game on 27 October 2026. The game offers hourly draws and stake options of $1, $2, $5 and $10; Illinois Lottery director Harold Mays said the lottery was adding it to its draw-game portfolio.
Reportedly, Brightstar Lottery opened a renovated Lotto draw hall in Milan on 20 October, as part of the innovation programme under the new Lotto concession. The site covers about 200 square metres and can take over all draw operations as disaster recovery. Three draw halls were renovated and 12 automated Venus MKII machines updated, with 300,000 devices replaced across 35,000 retail points in under eight months, four months ahead of plan.
Reportedly, Lotto presented a new version of the Smorfia at the Milan draw hall inauguration, keeping the 90 numbers while renewing their images, meanings and language. A book, "La Smorfia. Il libro dei numeri e dei sogni", will be distributed to Lotto retailers at Christmas.
Macquarie analyst Chad Beynon reiterated an Outperform rating on DraftKings after reviewing its second-quarter results on 12 August. Beynon cited customer acquisition and sports momentum, while identifying prediction market scaling as faster than expected.
OLG said it expected to fill about 150 positions in Sault Ste Marie over three years. The operator expects the recruitment to increase its local staffing by 12%.