Brightstar Lottery plans Italian self-service terminal rollout for early 2027

Brightstar Lottery plans to begin distributing self-service lottery terminals in Italy in early 2027, aiming to expand access to lottery products and generate recurring revenue, the company said.

Brightstar is developing a network service for bill payments, mobile top-ups and gift cards, which it expects to generate further recurring revenue. Chief executive Vince Sadusky said local services were a growing part of Italy's payments market.

Sadusky said about half of players using Dual Play, which connects retail purchases with digital play, subsequently access digital functions through the My Lotteries app. The company sees that as evidence that its retail network can help attract online users.

My Lotteries Play offers instant lotteries, eGames, online casino games and sports betting. Sadusky said Brightstar had focused over the past six months on activating gaming accounts and strengthening its brand in retail outlets. The company installed televisions, LED displays and promotional materials across thousands of outlets to raise awareness of its digital offering and engage players. It is using a lottery information website and an app for checking lottery and scratchcard winnings to help consumers access its gaming platform.

On its Q3 2026 results call, Brightstar said organic revenue growth exceeded 5%, compared with about 1% in the first half of the year. Product sales more than doubled from a year earlier, supported by terminal supplies, lottery equipment deliveries and higher instant ticket sales. Other services revenue rose, helped by software activities and the Western Australia lottery contract.