Lotto unveils new Smorfia with book for retailers at Christmas

Lotto presented a new version of the Smorfia at the inauguration of its new draw hall in Milan, the company said. The project renews the images, meanings and language of the tradition while keeping the 90 numbers unchanged, according to the presentation.

The presentation took place within the innovation programme launched with the new Lotto concession held by Brightstar Lottery, the report said. The work has also produced a book, "La Smorfia. Il libro dei numeri e dei sogni", which collects the stories, meanings and new images associated with the numbers. The volume is to be distributed to Lotto retailers at Christmas.

One page of the book gives an example of the new graphic style. The number 90, associated with fear in the Smorfia, appears with the Neapolitan wording "'a paura". The illustration shows a person hidden under a light blue blanket, with eyes wide open and a spider above the head, in orange and blue colours that also appear on the cover.

According to the report, the new edition pairs the technological renewal of the game with work on its cultural heritage, retaining the link with tradition and presenting it through contemporary images and language.