Blask’s 2025 market data puts Betano’s share of Brazil’s licensed betting segment at 23.6%, up from 17.18% the previous year. It says 157 of 520 active betting and casino brands held a local licence, while Bet365 and Superbet recorded shares of 10.16% and 6.96%, respectively.
Operators and regulators can assess licensed-market concentration against the reported number of active brands without local licences.
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A federal court in Pernambuco ordered Brazil’s Attorney General’s Office to provide further details about its civil action against 17 companies operating 20 online betting brands. The Union seeks reimbursement of public health costs and at least R$1 billion in collective moral damages; the court gave it 30 days to specify the health conditions, expenses, supporting data, company-specific liability criteria and period covered. The judge will consider the next steps, including interim relief, after the filing.
At least 1,138 ads from Brazil’s ten largest online betting firms remained active across Meta platforms on 6 July 2026, according to a review of the platform’s Ad Library. The firms did not disclose campaign spending or audience profiles, limiting independent checks on whether the ads excluded under-18s as required by law.
PiniOn said 25.2% of Brazilians surveyed planned to bet during the 2026 World Cup, while 23.1% had not decided. Among those intending to bet, 52% named Betano, 38.2% Bet365 and 29.4% Superbet; 31.4% had not set a budget and 46.2% planned to spend up to R$500.
Brazil’s authorised online betting and digital casino sector generated R$12.2bn from January to April 2026, according to Federal Revenue data cited in the report, a 105% increase on the same period in 2025. The companies paid R$4.5bn in taxes over the four months, compared with R$2.2bn a year earlier; the Finance Ministry has issued 85 licences, authorising 187 platforms.
The IBJR said its monitoring and economic simulation identified 60,477 suspected betting sites in Brazil, with data updated to 27 October. It estimated annualised clandestine-market GGR at R$56bn, up from R$27.9bn, but said the 101% increase was a simulation rather than a direct market measurement. The report also said 85 federal authorisations covering 82 companies expired on 25 October after a 30-day period.
The Brazilian Responsible Gambling Institute (IBJR) said its LegitBet monitoring system identified 60,477 suspected betting sites operating in Brazil after the federal government's provisional measure banned fixed-odds betting. The institute estimated that the clandestine market may have grown 101% since 25 September, with data updated to 27 October, according to the IBJR.