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Blask puts Brazil at 57.8% of Latin American online betting demand

Regulation

Blask’s September 2026 analysis put Brazil at 57.8% of demand for online betting and gaming in Latin America, despite a 5.2% decline in its regional share. The company said regional demand fell 0.2%, while interest in licensed Brazilian brands dropped 82% between 25 September and 1 October after the fixed-odds betting ban. Blask said its indicators measure consumer interest and brand visibility, not revenue share or active bettors.

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Brazil’s falling brand interest after the ban may reshape operators’ view of regional demand, though Blask measures interest, not revenue or bettors.

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Regulation

Brazil bets ban could cut three clubs’ revenues by R$695.5m

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