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Blask estimates licensed betting-site reach fell 74% in Brazil

Regulation

Blask data reported that the share of its Brazilian panel visiting authorised .bet.br domains was 74% below its usual level by 1 October, following the measure banning bets. Reach among illegal sites stayed close to normal, while searches for licensed brands fell 83%; Blask said its figures are modelled estimates, not official statistics.

Operators and regulators can use the reported figures to assess changes in engagement with licensed and unauthorised sites.

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