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Betting companies sponsor 13 of 20 clubs in Brazil’s Série B

Deals & M&A

Betting companies are main sponsors of 13 of the 20 clubs competing in Brazil’s 2026 Série B. Betnacional recently announced a partnership with Athletic, bringing the reported total to 13; the other named clubs include Avaí, Ceará, Goiás and Sport. Industry representatives discussed sponsorship’s role in football funding, while a responsible-gambling influencer called for awareness campaigns focused on lower divisions.

The sponsorship count and Athletic partnership indicate the extent of betting operators’ commercial presence in Brazil’s second-tier football.

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Regulation

Brazilian clubs tell STF betting restrictions threaten R$1bn in Série A revenue

Representatives of Flamengo, Fluminense, Botafogo, Cruzeiro, São Paulo and Corinthians, alongside Fenapaf, presented their concerns at a public hearing before Brazil’s Supreme Federal Court on 3 November 2026. Fluminense president Mattheus Montenegro said Série A clubs generated about R$3bn in commercial revenue in 2025, including R$1bn from betting companies; Flamengo vice-president Flávio Willeman estimated his club’s annual losses at about R$430m.

On Tuesday (3), football clubs began the round of presentations by amici curiae at the public hearing that Justice Luiz Fux, rapporteur of the challenges to Medida Provisória no 1.394/2026, convened at the Supreme Federal Court (STF). Flamengo, Fluminense, Botafogo, Cruzeiro, São Paulo and Corinthians, together with Fenapaf, told Fux about revenue losses. The hearing was suspended at 13h and resumed at 14h30, with the remaining registered clubs speaking.

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