Betting companies sign esports sponsorship deals in Brazil
Betting companies have resumed sponsorship investments in Brazilian esports, with 2025 agreements including BetBoom’s two-year deal with FURIA and EstrelaBet’s partnership with Vivo Keyd Stars. The source says Riot Games now permits such partnerships in League of Legends and Valorant in Latin America, although sponsor brands cannot appear in official broadcasts.
The deals show how sponsorship opportunities for betting companies in Brazilian esports are developing under stated game and broadcast restrictions.