Brazil’s Senate Science and Technology Committee approved a proposal to ban betting advertising nationwide, sending it to the Constitution and Justice Committee for review. The proposed restrictions would extend across media and sponsorships; the source estimates losses of more than R$842 million for Série A clubs alone.
Série A clubs could lose more than R$842 million if the proposed advertising ban advances.
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Brazil’s Senate Science, Technology, Innovation and Information Committee approved Bill 2470/2026, which proposes broad restrictions on gambling and sports-betting advertising and sponsorship. The committee also approved an urgency request for the Senate plenary to consider the bill; existing sponsorship contracts would have 24 months to adapt or end under the proposal.
Brazil’s Chamber of Deputies Sports Committee heard concerns on 8 July from researchers, health professionals and others about online betting and casino advertising. Deputy finance ministry secretary Fabio Macorin said controlling advertising remained a major challenge and noted that existing rules prohibit ads that pressure consumers to bet immediately or present gambling as a solution to financial problems.
A Chamber of Deputies committee approved a substitute bill to prohibit minors from appearing in advertising for lotteries and betting sites in Brazil. The proposal would make promotions aimed at underage audiences an administrative offence, with fines ranging from BRL 3,000 to BRL 10,000 and higher penalties for repeat or aggravated violations; it can proceed to the next stage.
A committee of Brazil's Chamber of Deputies approved a bill barring children and adolescents from appearing in advertising for lotteries, betting and other products restricted to minors. The proposal includes administrative fines and will next go to the Constitution and Justice and Citizenship Committee; if approved there, it must also pass the Senate before presidential approval.
Brazil’s Senate Economic Affairs Committee approved a request for a public hearing on the social and economic effects of the fixed-odds betting ban under Provisional Measure 1,394/2026. Senator Veneziano Vital do Rêgo requested the hearing, which has no scheduled date; the mixed committee tasked with examining the measure has not yet been installed.
Brazil’s Senate Economic Affairs Committee will hold a public hearing on the social and economic effects of the ban on fixed-odds betting. The committee approved the request by Senator Veneziano Vital do Rêgo on 4 November, but no date has been set for the hearing.