BetMGM has signed a multi-year agreement to become the Pittsburgh Penguins’ official sports betting and online casino partner in Pennsylvania. The deal includes arena branding, co-branded social media content and hospitality assets; BetMGM also plans to introduce Penguins-themed online gaming products.
The partnership adds a Pennsylvania sports team to BetMGM’s commercial and promotional activity in the market.
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BetMGM Rewards is adding live-event ticket redemptions through Gametime, according to the headline. The source text was not available, so further details of the arrangement are not stated.
BetMGM has extended its partnership with Edmonton Oilers captain Connor McDavid and plans to launch a new advert featuring him, reportedly after Alberta’s iGaming market opened. The pair have worked together since 2022, mainly promoting BetMGM’s responsible gambling tools.
The NFL has named theScore Bet an official sportsbook and casino partner in Canada under an agreement with PENN Entertainment. The partnership gives theScore Bet rights to use NFL league and team intellectual property in approved marketing and promotional campaigns, as well as access to league media and fan events. An NFL spokesperson said theScore Bet is its fourth official betting partner in Canada.
BetMGM and the Minnesota Vikings agreed a partnership making BetMGM the team’s official sports betting and online casino partner in Canada. BetMGM received rights to use team and player marks in Ontario and Alberta and launched an exclusive Vikings-branded casino game in both provinces, created by Design Works Gaming.
BetMGM extended its MGM Live offering to Alberta on 20 August, streaming blackjack, roulette and baccarat from MGM Resorts International venues in Las Vegas. The company said the games are hosted at MGM Grand and Bellagio through its collaboration with Playtech.