BetMGM announced an exclusive partnership with Brian Christopher Slots, making the Canadian content creator the operator’s latest official ambassador. Christopher said the work would include livestreams, casino visits and responsible-gambling messaging.
BetMGM gains livestreams, casino visits and responsible-gambling messaging through its exclusive partnership with Christopher.
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BetMGM Rewards is adding live-event ticket redemptions through Gametime, according to the headline. The source text was not available, so further details of the arrangement are not stated.
BetMGM has extended its partnership with Edmonton Oilers captain Connor McDavid and plans to launch a new advert featuring him, reportedly after Alberta’s iGaming market opened. The pair have worked together since 2022, mainly promoting BetMGM’s responsible gambling tools.
PENN Entertainment signed a multi-year agreement with the NFL naming theScore Bet an official partner for sportsbook and iCasino in Canada. The agreement covers PENN's Canadian gaming brands in Ontario and Alberta and includes access to league and team intellectual property, marketing and advertising assets, according to PENN.
BetMGM and the Minnesota Vikings agreed a partnership making BetMGM the team’s official sports betting and online casino partner in Canada. BetMGM received rights to use team and player marks in Ontario and Alberta and launched an exclusive Vikings-branded casino game in both provinces, created by Design Works Gaming.
BetMGM extended its MGM Live offering to Alberta on 20 August, streaming blackjack, roulette and baccarat from MGM Resorts International venues in Las Vegas. The company said the games are hosted at MGM Grand and Bellagio through its collaboration with Playtech.