Aston Villa could agree a front-of-shirt sponsorship with Betano, reportedly worth £20m a season. The reported deal would replace the club’s existing agreement with BK8, which has been in place since June 2022.
A reported Betano deal could replace BK8 and give Aston Villa a new front-of-shirt gambling sponsor.
The day’s most important stories, free. One email a day.
England’s top football division began its season on Friday with a voluntary ban on gambling sponsors across shirt fronts. Clubs must replace agreements collectively estimated at around £80m annually, while gambling companies can still sponsor sleeves and training kits.
Reportedly, English top-flight football clubs have agreed to end front-of-shirt gambling sponsorships. Eight teams needed new principal shirt sponsors this summer, while gambling companies can still sponsor sleeves and training wear.
The Hundred Board approved betting sponsorships on team shirts for the 2026 season after franchises struggled to secure commercial partners, according to reports. The one-year agreements must meet a minimum commercial value, and betting branding will be barred from team kits from 2027; under-18 players and children’s replica shirts will remain unbranded.
Crystal Palace plans to end its NET88 shirt sponsorship and move to US-based artificial intelligence company Temporal by the start of next season, according to a media report. The report says NET88’s deal began before the 2024/25 season and links the change to a wider shift in English football sponsorships ahead of a voluntary front-of-shirt gambling advertising ban.
BoyleSports signed a multi-year partnership with West Ham United covering the next two seasons, the company and club announced. BoyleSports will sponsor the club’s shirts in 2025/26 and become its official betting partner in 2026/27, when the voluntary ban on gambling front-of-shirt sponsorship takes effect. The agreement also includes content for the club’s digital channels.