By SectorWire desk ·
English top-flight football clubs have agreed to end front-of-shirt gambling sponsorships on 20 August 2026. Eight teams needed new principal shirt sponsors this summer, while gambling companies can still sponsor sleeves and training wear.
Betting operators retain access to sleeve and training-wear sponsorships despite losing front-of-shirt advertising opportunities.
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Offshore betting partners face Entain's calls for clubs to reconsider sponsorships over UK licensing, player protection and money laundering concerns.
The agreements give Betano and Betway exposure through training clothing following the ban on gambling sponsorship across shirt fronts.
NET88 will lose Crystal Palace’s front-of-shirt sponsorship from the 2026/27 season.
The case brings betting risk education into Everton’s academy through Sherif’s discussions with young players.
Sherif’s betting case results in a financial penalty without a sporting sanction, defining the disciplinary outcome for the player.
Sherif’s fine shows that facilitating football bets through accounts in a player’s name can breach federation rules.