English top flight introduces gambling shirt sponsorship ban affecting £80m in annual deals
By SectorWire desk ·
Summary
England’s top football division began its season on Friday with a voluntary ban on gambling sponsors across shirt fronts. Clubs must replace agreements collectively estimated at around £80m annually, while gambling companies can still sponsor sleeves and training kits.
Why it matters
Gambling operators retain access to sleeve and training kit sponsorship despite losing shirt-front exposure.