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The Hundred Board approves betting shirt sponsorships for 2026

Regulation

The Hundred Board approved betting sponsorships on team shirts for the 2026 season after franchises struggled to secure commercial partners, according to reports. The one-year agreements must meet a minimum commercial value, and betting branding will be barred from team kits from 2027; under-18 players and children’s replica shirts will remain unbranded.

Teams can accept restricted betting sponsorship for one season before the tournament’s kit ban takes effect in 2027.

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Deals & M&A

Coral becomes Birmingham City front-of-shirt sponsor for 2026/27

Coral, part of Entain, has agreed a front-of-shirt sponsorship with Championship club Birmingham City for the 2026/27 season. The brand's logo will appear on the men's and women's shirts, the first front-of-shirt partnership in Coral's history, after two seasons as an official partner. Birmingham City CEO Jeremy Dale said Coral had raised more than £40,000 for the Birmingham City Foundation.

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