Betano will be FIFA's official partner in Europe and South America for the 2026 World Cup, under an agreement announced by FIFA and Kaizen Gaming on 18 May. The tournament runs from 11 June to 19 July 2026, and Betano plans digital and in-person activities for fans in the two regions.
The agreement gives Betano official partner status across two regions during the 2026 World Cup.
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Tottenham Hotspur announced that Betano will be an official partner of its men’s first team for the 2026/27 season. The club said the arrangement will then expand to make Betano its official betting partner in Europe and Latin America through 2029, with branding on training kit and at the stadium.
Betano announced a regional sponsorship agreement with Argentina's national football team ahead of the 2026 FIFA World Cup. Kaizen Gaming commercial executive Raul Bejarano said the partnership is intended to support growth in Argentina and across South America; the source gives no financial terms.
Kaizen Gaming announced its acquisition of GameplAI, an artificial-intelligence provider of sports trading and analytics. Kaizen plans to integrate GameplAI’s capabilities into Betano’s sports trading, player markets and performance analysis, while GameplAI will continue its business-to-business operations. The companies did not disclose financial terms.
Playbook Fusion launched Playbook Football on Betano in Brazil on 5 February 2026, the companies said. The game is delivered through Playbook Fusion’s RGS platform, with Games Global as its exclusive distribution partner. Kaizen Gaming’s head of RNG said Brazil is an important market for Betano.
Kaizen Gaming said proposed restrictions in Buenos Aires province, including a bill to prohibit online gambling, could drive players to illegal offshore sites. Regulatory affairs senior manager Gabriel Buenos said the company supports player-protection measures but believes proposals should be assessed for their effect on the regulated market. He also cited estimates that offshore sites account for 80% of online gambling in Argentina.
Kaizen Gaming cautioned that plans to prohibit internet betting in Buenos Aires province risk sending more players to illegal offshore sites. Gabriel Buenos, a senior regulatory affairs manager at Kaizen Gaming, said the operator favours strong regulation but cautioned against steps that would send more players offshore. The company's Betano brand holds a licence in the province.