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Aston Villa renews Kaizen Gaming sponsorship as Betano moves to sleeve
Aston Villa confirmed an extension of its sponsorship agreement with Kaizen Gaming, whose Betano brand will move from the front of the club shirt to a sleeve position. The operator had occupied the chest position since 2024; the parties said the renewed arrangement will include fan engagement and community initiatives.
Tottenham Hotspur signs three-year Betano partnership through 2029
Tottenham Hotspur has signed a three-year partnership with Kaizen Gaming, making Betano an official club partner through 2029. Betano will partner with the men’s first team in 2026/27, then become the club’s betting partner across Europe and Latin America from 2027/28 until 2029; the deal includes training-kit and stadium branding.
Tottenham Hotspur names Betano official partner for 2026/27 season
Tottenham Hotspur announced that Betano will be an official partner of its men’s first team for the 2026/27 season. The club said the arrangement will then expand to make Betano its official betting partner in Europe and Latin America through 2029, with branding on training kit and at the stadium.
Betano partners with Argentina national football team ahead of 2026 World Cup
Betano announced a regional sponsorship agreement with Argentina's national football team ahead of the 2026 FIFA World Cup. Kaizen Gaming commercial executive Raul Bejarano said the partnership is intended to support growth in Argentina and across South America; the source gives no financial terms.
Globo agrees to acquire Bingão do Brasil amid Brazil market plans
Grupo Globo agreed to acquire Bingão do Brasil, which is developing electronic bingo products, with the transaction carried out by Boa Lion. The deal was reportedly approved by Cade earlier this week; its value was not disclosed, and Bingão do Brasil is not yet operating, according to the lawyer handling the transaction.