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Belgian Gaming Commission pauses sanctions over sports sponsorship sub-brands

Regulation

Source: Kansspelcommissie (Belgium)

Belgium's Gaming Commission said on 30 January 2025 that it would not start sanction proceedings over the use of brand names or logos by sub-brands without gambling-related references. The position applies pending a substantive ruling, a Council of State judgment or changes to the relevant law or advertising rules, and follows a 2023 court judgment in Tournai.

Operators can use qualifying sub-brands without facing sanction proceedings while the stated legal conditions remain unresolved.

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Licences & markets

Brazil allows unlicensed betting brands to sponsor 2027 Women's World Cup under restrictions

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