Italian commission reports betting brands sponsor 24% of top European football clubs
Italy’s Commission for the Verification of the Economic and Financial Balance of Professional Clubs reported that betting brands sponsor 24% of clubs in the top divisions of 55 European federations. Its report, updated to 31 July 2026, also noted three new Serie A sponsorship partnerships at the start of the current season. The commission said the Lazio-Polymarket agreement ended by mutual consent in mid-August after Italy’s customs and monopolies agency blocked the site.
The findings describe betting sponsorship exposure and differing national approaches to funding sport through betting revenue.