BC Slots and Eilers & Krejcik Gaming announced a strategic partnership to combine EKG’s gaming data with feedback from BC Slots’ audience. They plan to publish a joint research report for EKG’s operator and supplier network and introduce a consumer-voted category at the next EKG Slot Awards Show.
The research and player-voted award will give game developers and casino decision-makers additional insight into player preferences.
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Prediction market advertising is raising sportsbook customer acquisition costs during the 2026 football season, citing Eilers & Krejcik Gaming analyst Brad Allen. Allen put acquisition spending near $200 per prediction market trader, compared with $250 for sportsbooks.
Prediction market operators are spending heavily on advertising during the 2026 football season, pushing up customer acquisition costs for sportsbook operators, according to an Eilers & Krejcik Gaming report by analyst Brad Allen. Allen cited multiple affiliate and marketing sources for the finding.
Prediction market operators are increasing marketing spending during the 2026 NFL season, citing an Eilers & Krejcik Gaming note covered by Casino.org. The note puts acquisition costs at roughly $200 per trader, compared with an average of $250 per sportsbook customer.
Prediction market operators are spending more on marketing during the 2026 NFL season, with customer acquisition costs reportedly approaching those of traditional sportsbooks, according to an analyst note from Eilers & Krejcik Gaming cited in reporting. The note puts acquisition costs at roughly $200 per trader, against an average of about $250 per sportsbook customer.
Eilers & Krejcik Gaming forecasts approximately $40bn in US NFL wagering in 2026. Its combined estimate assigns $31.7bn to sportsbooks and $8.4bn to prediction markets, representing 21%. The report says the prediction-market estimate relies on an unpublished method for converting exchange volume into comparable betting handle.
Eilers & Krejcik Gaming (EKG) estimates that about $40bn will be wagered on the 2026 NFL season in the United States, according to a note dated 16 September. The forecast assigns $31.7bn to regulated sportsbook handle, retail and online, and $8.4bn to what EKG calls prediction market "Handle Analog (HAN)". On that basis prediction markets would account for about 21% of combined NFL wagering and sportsbooks 79%.
DraftKings’ internal prediction market exchange, DKeX, recorded a nearly 610% turnover increase in the week ending 7 September, citing Eilers & Krejcik Gaming data. The increase coincided with the opening week of the 2026 college football season.
US Senator Ted Cruz is preparing legislation that would give state and tribal governments authority over sports-related contracts offered by prediction markets, citing Bloomberg Law. Cruz intends to file the bill after the 3 November midterm elections. The measure would bar operators from offering contracts linked to gambling activities, including sports betting, without approval from the relevant state or tribal government.
A bill granting state and tribal governments say over sports contracts sold by prediction markets is being drafted by US Senator Ted Cruz, Bloomberg Law reported. He plans to introduce it once the November 3 midterm elections are over. As of now, the text is absent from Congress' website.