Prediction markets approach sportsbook customer acquisition costs during 2026 NFL season
By SectorWire desk ·
Summary
Prediction market operators are increasing marketing spending during the 2026 NFL season, citing an Eilers & Krejcik Gaming note. The note puts acquisition costs at roughly $200 per trader, compared with an average of $250 per sportsbook customer.
Why it matters
Sportsbooks face increased prediction market marketing spending, with acquisition costs roughly $200 per trader versus $250 per sportsbook customer.