EKG analyst says prediction market advertising raises sportsbook acquisition costs
By SectorWire desk ·
Summary
Prediction market advertising is raising sportsbook customer acquisition costs during the 2026 football season, citing Eilers & Krejcik Gaming analyst Brad Allen. Allen put acquisition spending near $200 per prediction market trader, compared with $250 for sportsbooks.
Why it matters
Allen says sportsbooks face higher acquisition costs and longer payback periods, or fewer customers if they maintain spending limits.