Business and regulatory reporting on Eilers & Krejcik Gaming.
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Prediction market advertising is raising sportsbook customer acquisition costs during the 2026 football season, citing Eilers & Krejcik Gaming analyst Brad Allen. Allen put acquisition spending near $200 per prediction market trader, compared with $250 for sportsbooks.
Prediction market advertising is raising sportsbook customer acquisition costs during the 2026 football season, citing Eilers & Krejcik Gaming analyst Brad Allen. Allen put acquisition spending near $200 per prediction market trader, compared with $250 for sportsbooks.
Eilers & Krejcik Gaming forecasts approximately $40bn in US NFL wagering in 2026. Its combined estimate assigns $31.7bn to sportsbooks and $8.4bn to prediction markets, representing 21%. The report says the prediction-market estimate relies on an unpublished method for converting exchange volume into comparable betting handle.
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Allen says sportsbooks face higher acquisition costs and longer payback periods, or fewer customers if they maintain spending limits.
Investors assessing the forecast’s 21% prediction-market share face an unpublished method for converting exchange volume into comparable betting handle.
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