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AGCOM consults on gambling-linked brands under Italy advertising ban

Regulation

Italy’s AGCOM opened a consultation on proposed conditions for activities using brands linked to gambling licences, according to the report. Resolution 234/26/CONS began a 30-day submission period on 22 October, closing on 21 November; the proposals include separate operations and safeguards against links to gambling platforms.

A wide pedestrian plaza surrounded by modern office buildings and landscaped greenery. (2011)

The proposed criteria could determine when operators may promote separate services using brands associated with their gambling businesses.

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Regulation

Italy defends gambling advertising ban before EU court

Italy defended the Decreto Dignità gambling advertising ban before the Court of Justice of the European Union. In proceedings brought by LeoVegas Gaming, the government argued that the ban constitutes a public health measure rather than a rule governing online services.

Italy has defended the gambling advertising ban introduced by the Decreto Dignità before the Court of Justice of the European Union, arguing that Article 9 of the decree is a general public health measure rather than a rule on information society services. The government's position was set out at a hearing held in Luxembourg in the weeks before 14 September 2026. The case originates in a referral from the Consiglio di Stato in litigation between LeoVegas Gaming and AGCOM.

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