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ASA bans Casumo ad over gambling responsibility rules

Enforcement & compliance1 min read

The UK Advertising Standards Authority banned a Casumo digital advert after finding that it breached social responsibility rules. The advert encouraged consumers to increase their participation in gambling, the ASA said.

The ASA banned a Casumo ad that encouraged “socially irresponsible” behaviour. The advertising watchdog’s AI monitoring system detected the advert.

Earlier fines and penalties by ASA

DateCompanyAmountStoryAppeal status
Not namedNot statedASA flags UK casino comparison advert in gambling help searchNot stated
MidniteNot statedASA tells Midnite to withdraw TV, on-demand and radio advertNot stated
MidniteNot statedASA ban on Midnite campaign over gambling escape messageNot stated
MidniteNot statedASA orders withdrawal of five Midnite advertisementsNot stated
Mr VegasNot statedASA warns Mr Vegas over Facebook slot advertisingNot stated

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ASA tells Midnite to withdraw TV, on-demand and radio advert

The ASA told Midnite to stop using an advert shown on television, video-on-demand and radio in the UK between April and May 2026. The regulator said the campaign linked gambling with relief from everyday problems and could encourage socially irresponsible behaviour; it had received 125 complaints. Midnite said the scenes showed minor frustrations for comic effect, while Clearcast supported that interpretation.

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