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Ana Gaming Brasil adopts Google platform for digital advertising campaigns

Deals & M&A

Ana Gaming Brasil has adopted Google Marketing Platform's Display & Video 360 for its digital media operation, the company said. The platform brings campaign planning, purchasing and monitoring together, with tools to manage ad placement and frequency as well as assess performance.

The platform combines campaign planning, purchasing and monitoring, with tools to manage ad placement, frequency and performance.

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Regulation

Spillemyndigheden seeks cooperation with tech platforms over illegal gambling

Denmark’s Spillemyndigheden is seeking greater cooperation with technology platforms and payment providers to address illegal gambling, its head Anders Dorph said. Estimates of licensed-market channelisation range from 78% to 82%, while a regulator survey found that 6–7% of Danish gamblers use illegal sites; the regulator has met Meta and held talks with Google.

Denmark’s Spillemyndigheden is seeking cooperation with technology platforms and payment providers to tackle illegal gambling, its head Anders Dorph said. Dorph said the regulator met Meta in May and is seeking another meeting, and has held talks with Google.

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