16 OctRegulation
Google changes certification application process for online gambling advertisers
Eligible advertisers gain an in-account route for applying for gambling-advertising certification.
Business and regulatory developments involving Google. Open in the feed
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Company dossier
Licensing, commercial relationships and regulatory developments.
Compliance record
- Appeal: Google gambling advertising penalty proceedings · entry
- Google loses challenge to Italian gambling advertising penalty 2026-07-16
Appeal: Appeal lodged
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Timeline
Newest first, grouped by month.
October 2026
14 OctRegulation
Google adds dedicated advertising guidance for prediction markets
The guidance sets compliance and certification conditions for prediction market operators seeking to advertise through Google.
13 OctRegulation
Google expands YouTube Masthead eligibility for registered gambling operators
Operators gain potential access to another advertising placement, but eligibility depends on registration, certification and geographical coverage.
September 2026
9 SepRegulation
CCI ends Google gaming antitrust investigation after India bans online money games
The closure ends scrutiny of Google's app distribution policies in this case because India's prohibition prevents CCI from granting WinZO's requested remedy.
August 2026
13 AugRegulation
Google expands gambling advertising access through Authorized Buyers
The change simplifies certification for eligible programmatic buyers in permitted markets.
July 2026
24 JulRegulation
Google changes gambling advertiser certification policy from 26 August
Gambling advertisers face revised certification requirements from the stated effective date.
24 JulRegulation
Google revises gambling advertising certification procedures
Affected advertisers will face revised certification procedures for gambling promotion.
22 JulRegulation
Google expands programmatic gambling advertising to 37 markets
Advertisers face broader programme availability followed by stricter certification requirements.
22 JulRegulation
EU court allows potential Google liability for illegal gambling advertisements
The decision permits consideration of Google’s responsibility for the gambling advertisements.
17 JulRegulation
EU court limits liability protection for partnered gambling video channels
The ruling affects potential liability for gambling content within YouTube’s revenue-sharing programme.
17 JulRegulation
EU court limits hosting immunity in gambling advertising dispute
The ruling makes hosting immunity dependent on the platform’s role and knowledge.
17 JulRegulation
Capitanio interprets EU Google ruling as limiting platform neutrality
The commissioner’s interpretation links platform responsibility to gambling advertising oversight.
16 JulRegulation
EU court says Google may face liability for YouTube gambling ads
The decision identifies potential platform liability for gambling advertisements.
16 JulRegulation
Google bans prediction market advertising in Michigan and New York
Prediction market advertisers lose access to Google advertising in two additional states.
16 JulEnforcement & compliance
Google loses challenge to Italian gambling advertising penalty
The unsuccessful challenge leaves Google facing the advertising penalty.
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Timeline
Key developments by month.
- Oct 2026
- Sep 2026
- Aug 2026
- Jul 2026
- Regulation Google changes gambling advertiser certification policy from 26 August
- Regulation Google revises gambling advertising certification procedures
- Regulation Google expands programmatic gambling advertising to 37 markets
- Regulation EU court allows potential Google liability for illegal gambling advertisements
- Regulation EU court limits liability protection for partnered gambling video channels
- Regulation EU court limits hosting immunity in gambling advertising dispute
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