Google expands YouTube gambling ad targeting rules across three markets
Google expanded its personalised gambling advertising rules on YouTube in the US, UK and Canada from 30 October 2026, according to the report. The update lets advertisers use predefined Google audiences for sensitive categories, including prediction markets, while separate prediction-market advertising eligibility and location restrictions remain in force.
Advertisers must distinguish the expanded targeting rules from the separate licensing and location requirements for prediction-market campaigns.