Sports betting and iGaming supplier Altenar has integrated Optimove’s Opti-X digital experience platform, the companies said. The platform offers real-time messaging, AI-powered search and player segmentation tools; Altenar said the integration would extend personalisation options for its operator partners.
The integration gives Altenar’s operator partners additional messaging, search and player-segmentation capabilities.
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RevFy and Optimove agreed a partnership targeting customer acquisition in Latin American iGaming. The report described RevFy’s work as diversifying media channels.
RevFy and Optimove formed a partnership to connect player acquisition data with retention analysis for Latin American iGaming operators. The companies said the integration will combine RevFy’s traffic qualification tools with Optimove’s CRM intelligence to assess player behaviour and long-term value.
Altenar has launched its online sportsbook for Greentube-owned Admiral Casino in the UK, the companies said. The service offers pre-match and live betting, alongside risk-management and promotional tools. The launch follows a sportsbook partnership announced earlier in the year.
Altenar reported growth in Winpot's Mexican sportsbook business following their partnership, which began in 2023. The case study cites increases in turnover, gross gaming revenue, bets and users, including a 50% rise in Bet Builder usage compared with the first half of 2025.
NGX and Optimove announced a commercial and technology partnership in Brazil, integrating Optimove’s CRM marketing technology with NGX’s infrastructure. The companies said the integration will support data centralisation, audience segmentation and automated campaigns across channels.