Alberta is taking more time for stakeholder discussions before setting out its iGaming strategy, the press secretary to Service Alberta Minister Dale Nally said. The province still aims to present the strategy in 2025, while further consultations and cabinet decisions remain outstanding.
Operators and suppliers face a later timetable while Alberta continues consultations and decides how to manage the market.
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Alberta’s Minister of Service Alberta and Red Tape Reduction, Dale Nally, said the province expects to launch its iGaming market in early 2026. He said consultations continue, with advertising standards and tax rates still under discussion; the Ontario model is being used as a guide.
Experts said New Brunswick and Nova Scotia were exploring expansion of regulated online gambling beyond the Atlantic Lottery Corporation, while Quebec could take two to three years to launch a market. Segev LLP founding partner Ron Segev said Alberta’s launch had added momentum to provincial discussions. The Supreme Court of Canada is also due to decide whether Ontario and Alberta may connect player pools with international jurisdictions for peer-to-peer games.
Ron Segev, a founding partner at Segev LLP, told Martin Lycka, host of The Safe Bet Show, that "the dominoes may be falling in Canada". Talk of other provinces following has grown in recent weeks, particularly around New Brunswick, Nova Scotia and Quebec.
PENN Entertainment chief executive Jay Snowden said on a 5 November earnings call that theScore Bet and Hollywood Casino had made a strong start in Alberta, where the company claims about 10% market share in the early months. He said PENN hopes to enter other provinces if they open to private operators; the company reported 17% year-on-year growth in PENN Interactive revenue in Q3 2026 and adjusted EBITDA of US$18.3m loss.
Super Group moved five iGaming platforms into Alberta’s regulated market before 13 October 2026, completing a phased transition from its unregulated sites. CEO Neal Menashe and CFO Alinda van Wyk said the staged process was smoother than the company’s transition in Ontario and reflected lessons from that market.
Super Group moved five iGaming platforms from the grey market into Alberta’s regulated market before mid-October 2026. The shift was considerably smoother in Alberta than in Ontario, CEO Neal Menashe and CFO Alinda van Wyk said.
Flutter said it held 23% of Alberta’s regulated online casino and sports betting market by gross gaming revenue in Q3. Chief executive Dan Taylor said FanDuel exceeded 20% market share in its first quarter in the province, where it launched on 13 July; the company’s figure predates a subsequent increase in licensed sites.
Flutter estimated it held 23% of Alberta's regulated online casino and sports betting market by gross gaming revenue in Q3, the company said in its earnings release. Flutter chief executive Dan Taylor said FanDuel had reached more than 20% market share in its first quarter in the province, ahead of expectations despite existing grey-market operators.