Super Group migrates five platforms into Alberta’s regulated iGaming market
Licences & markets2 min read
Super Group moved five iGaming platforms into Alberta’s regulated market before 13 October 2026, completing a phased transition from its unregulated sites. CEO Neal Menashe and CFO Alinda van Wyk said the staged process was smoother than the company’s transition in Ontario and reflected lessons from that market.
Super Group moved five iGaming platforms from the grey market into Alberta’s regulated market before mid-October 2026. The shift was considerably smoother in Alberta than in Ontario, CEO Neal Menashe and CFO Alinda van Wyk said.
Alberta allowed Super Group to keep its unregulated sites operating after the market opened on 13 July, provided it moved all play to regulated sites by 13 October. Menashe said the arrangement let the company move brands individually and test the process with smaller sites first. He said Ontario had refused operators' requests for a similar arrangement, requiring a simultaneous transition.
In Alberta, Super Group used Royal Vegas and Ruby Fortune to test the migration before moving leading brands such as Betway closer to the deadline. Its five licensed sites active in both provinces are Betway, Jackpot City, Royal Vegas, Ruby Fortune and Spin. The company also registered to launch Grizzly’s Quest as a sixth brand, but dropped the plan to concentrate on established platforms.
Alberta imposes licensing fees, a tax of around 20% of gross gaming revenue and advertising restrictions on licensed operators. The province also requires auto-play to be disabled for regular online slot play and a three-second interval between virtual spins.
Super Group’s profit rose 15% quarter-on-quarter and more than 48% year-on-year in the three months ended Sept. 30, 2026, according to its third-quarter results. Strong casino performance helped lift the operator’s revenue by 10% across Canada and by 15% in Canada excluding Ontario and Alberta. The company has brands in several other provinces, but shut its U.S. operations last year.