AGCOM sets guidance for responsible-gambling communication campaigns in Italy

AGCOM plans to publish guidance on commercial communication for Italy’s gambling sector by the end of August, Davide Gallino, the authority’s director of media services, said at iGB L!VE 2026. The guidance would explain how existing rules apply, particularly to digital communication and social media, rather than introduce new requirements. Gallino said the document was in the final approval stage and would go before AGCOM’s council.