FAIR director urges audience research and evaluation for responsible gambling campaigns
By SectorWire desk · · Updated
Summary
Cinzia Castiglioni, scientific director of Fondazione FAIR, called for audience research and evaluation of responsible gambling campaigns at Forum 2026 in Rome on 14 October. She said campaign designers should tailor messages to different audiences and assess their effects after distribution.
Why it matters
Castiglioni’s recommendations give operators a basis for tailoring prevention messages and assessing how they use campaign resources.