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Corecom Lombardia vice-president questions boundary between gambling ads and prevention

Regulation

Corecom Lombardia vice-president Marianna Sala said gambling-prevention messages can be difficult to distinguish from promotion during a Milano Digital Week event. She cited Italy’s advertising ban and referred to AGCOM’s 2026 public consultation and resolution 200/26/CONS on prohibited gambling advertising.

The comments point to uncertainty for gambling businesses and media over how prevention communications relate to Italy’s advertising ban.

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Regulation

STS-FIT president questions whether Italy’s proposed AWP and VLT tax rise will increase revenue

STS-FIT president Emilio Zamparelli said a proposed tax increase on AWP and VLT machines in Italy’s 2027 budget may not raise more state revenue. He argued that higher PREU could reduce retailers’ compensation and suggested reviewing machine payout levels as an alternative.

A possible new tax rise on AWP and VLT gaming machines, linked to the 2027 budget, raises doubts about whether it would really increase state revenue. Emilio Zamparelli, president of STS-FIT, spoke on the issue. He did so at the SiGMA Central Europe Summit in Rome on 3 November.

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