AGCOM guidance raises questions over Lazio sleeve sponsorship by Kaiyunsports.news
AGCOM's guidance on gambling communications addresses branding that may promote gambling despite appearing informational, including marks on players' shirts, according to the report. Lazio announced Kaiyunsports.news as its Official Sleeve Partner for the 2026/27 and 2027/28 seasons, with its logo on the men's first-team shirt during Serie A matches; the report contrasts this with KAIYUN Sports' Asia-only Torino partnership.
The guidance raises compliance questions for clubs and gambling-linked brands using visible shirt sponsorship in Italy.