The Argentine Football Association confirmed Betano’s departure as naming sponsor of the Liga Profesional de Fútbol on 31 October and named Mercado Libre as its new principal commercial partner. The new agreement runs until December 2027; Betano held the naming sponsorship in 2024 and 2025.
The change ends Betano’s sponsorship of Argentina’s top domestic football competition and establishes a replacement partner through December 2027.
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Reportedly, Tottenham agreed a training kit sponsorship with Betano, while Manchester United secured a deal with Betway. Following the ban on gambling branding across shirt fronts, only Bournemouth, Aston Villa and Everton had gambling sponsors on their sleeves.
Aston Villa confirmed an extension of its sponsorship agreement with Kaizen Gaming, whose Betano brand will move from the front of the club shirt to a sleeve position. The operator had occupied the chest position since 2024; the parties said the renewed arrangement will include fan engagement and community initiatives.
Tottenham Hotspur has signed a three-year partnership with Kaizen Gaming, making Betano an official club partner through 2029. Betano will partner with the men’s first team in 2026/27, then become the club’s betting partner across Europe and Latin America from 2027/28 until 2029; the deal includes training-kit and stadium branding.
Tottenham Hotspur announced that Betano will be an official partner of its men’s first team for the 2026/27 season. The club said the arrangement will then expand to make Betano its official betting partner in Europe and Latin America through 2029, with branding on training kit and at the stadium.
Betano announced a regional sponsorship agreement with Argentina's national football team ahead of the 2026 FIFA World Cup. Kaizen Gaming commercial executive Raul Bejarano said the partnership is intended to support growth in Argentina and across South America; the source gives no financial terms.