ADM monitoring recorded fixed-odds sports betting spend of two billion and 705 million euros across retail and online channels in 2025. Stakes totalled 19 billion and 191 million euros, with winnings of 16 billion and 486 million euros and tax revenue of 622.3 million euros.
The figures give operators a measure of 2025 fixed-odds sports betting spend across Italy’s retail and online channels.
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Jokerman79.it, a site covering legal Italian gambling founded by jokerman79, has added sports coverage including previews on football, tennis, Formula 1 and MotoGP, plus a Serie A odds comparator limited to ADM-licensed operators. The site said each article passes a fact-check and ADM compliance review before publication, with about two pieces planned daily.
Italy’s Customs and Monopolies Agency (ADM) reported that fixed-odds gaming grew 10.37% from 2023 to 2024, while pool betting fell 7.83% in 2024. The agency’s 2024 Blue Book also recorded a 0.31% rise in land-based gaming receipts, with amusement machines down 3.26%.
Italy’s online sports betting market recorded €120.3 million in spend in June, up 30.2% from €92.4 million in June 2025, reportedly. Lottomatica led with a 29.31% share of spend; DAZNBet’s share rose 79%, while Bet365’s fell 3.5%.
Italy’s ADM published the final PSQF 5.0 communication protocol for fixed-odds sports betting, alongside a document on additional information categories. Both are scheduled to enter production on 16 March 2026, and concessionaires must use the new messages and technical specifications.
Online sports betting generated €204.8m in spend in Italy in January 2026, up 28.8% from €159m a year earlier; stakes reached about €1.5bn, a 7.1% increase. Lottomatica led operators by spend market share at 28.6%, followed by Sisal at 19.4%, according to operator data compiled in the market report.