Viva Sorte Bet ended its master sponsorship agreement with Bahia before its scheduled expiry in December 2026, the report said. The two-year deal was valued at R$80 million, or R$40 million annually; Viva Sorte Capitalização will remain a secondary sponsor.
Bahia must determine a replacement for the master-sponsorship position on its main kit.
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Betting companies notified some Brazilian football clubs that sponsorship contracts could end if the federal government imposes a ban on online betting, according to the report. Superbet contacted São Paulo and Fluminense, while Esportes da Sorte sent a notice to partner clubs including Corinthians, which confirmed receipt; Betano had discussed possible termination with Flamengo but had not formally notified the club.
Brazilian clubs received about R$1.1bn from betting companies in 2026, according to figures cited in a report. Betting sponsorships averaged about 7% of the 20 Série A clubs’ gross revenue, based on 2025 budgets and fixed contract amounts, excluding bonuses; no single deal exceeded 13% of a club’s budget.
EGT Digital announced an agreement to supply casino content to Esportes da Sorte in Brazil. The company said the portfolio includes more than 200 games, covering online slots and progressive jackpots for desktop and mobile devices.
Esportes Gaming Brasil has been shortlisted for the Global Gaming Awards Americas 2026 in the Responsible Business of the Year category. The nomination cites Costura Cidadã, a social impact initiative run during the Olinda Carnival that combined skills training with income generation. Winners will be announced on 28 September at The Venetian in Las Vegas during G2E.
HS Gaming Participações, a subsidiary of Esportes Gaming Brasil, is seeking to acquire Apostou.com in Brazil, with the transaction under review by CADE under Public Notice No. 464. The deal would give Esportes da Sorte Group control of the operator of BETBR Loterias and its B1BET and BRBET brands.