Veikkaus reported a 3.6% revenue decline to €466.4 million in the first half of 2025. Fennica Gaming was the only unit reported to have grown.
Veikkaus’s revenue declined, while Fennica Gaming was the only unit reported to have grown.
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Paf joined the Finnish Gaming Association, Rahapeliala ry, the company said in a statement reported by the press. Paf and association representatives said the membership would support industry cooperation ahead of Finland’s planned market opening next year.
Veikkaus has agreed a partnership with Viaplay to launch a media-led gaming brand in Finland, according to the report. The rollout is planned for July 2027, alongside the opening of the commercial Finnish market.
Paf said on 27 October that it had joined Rahapeliala ry, the Finnish gaming association, at its annual meeting in Helsinki. The company also said it would become the Finnish Ski Federation’s main sponsor when the licensing system takes effect, planned for summer 2027, and begin working with former Formula One driver Kimi Räikkönen.
Finland’s National Police Board confirmed 12 gambling licence approvals ahead of the market opening on 1 July 2027. It said it had received 79 applications by 26 October and recorded no rejections; Veikkaus had applied but was not among the confirmed licensees.
Betsson announced a five-and-a-half-year sponsorship of HJK Helsinki starting 1 July 2027 and running to 31 December 2032, covering both the men's and women's first teams. HJK said it is the largest commercial agreement in Finnish football history; the value was not disclosed.
Betsson announced a five-and-a-half-year sponsorship agreement with HJK Helsinki, one of Finland's main football clubs. The partnership will begin on 1 July 2027 and run until 31 December 2032, the company announced. According to the club, it is the most important commercial agreement in the history of Finnish football. The financial value of the agreement was not made public.