UFC finalises $7.7bn Paramount deal for seven years of coverage
UFC said it had finalised a seven-year agreement with Paramount to screen its events, ending pay-per-view fights on ESPN. TKO Group Holdings chief operating officer Mark Shapiro said integration of betting into coverage was a significant factor in accepting the deal. The report says the agreement is expected to widen access to UFC events and could increase betting activity.
The shift in UFC coverage and planned betting integration could change operators’ opportunities around the sport.