PENN and ESPN end sportsbook partnership as PENN shifts digital focus to iCasino
PENN Entertainment and ESPN agreed to end their sportsbook partnership on 1 December 2025, PENN said on 6 November. PENN reported that the ESPN BET brand had about 3% of the US online sports betting market, against an earlier projection of up to 20%, and said it would refocus its digital strategy on iCasino. Its interactive segment recorded $297.7 million in Q3 2025 revenue and an adjusted EBITDA loss of $76.6 million.
Investors can assess PENN’s pivot to iCasino against its reported market share and interactive loss.