ToonieBet has signed a multi-year agreement to become the Hamilton Tiger-Cats’ exclusive official iGaming partner in Canada. The deal includes stadium branding, club-level naming rights and in-stadium activations, the company said.
The agreement gives ToonieBet local stadium and marketing rights alongside its existing CFL partnership.
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Reportedly, Alea chose FIRST.bet as its exclusive sportsbook technology partner. The agreement adds a sportsbook to Alea's product range.
The New York Mets signed a multi-year partnership with Novig, making it the club’s exclusive official prediction market partner. The agreement includes stadium signage and in-game activations at Citi Field, alongside promotion through the Mets’ broadcast and social media channels. The Mets said they are the first Major League Baseball club to partner with a prediction market company.
Polymarket said it has become the Bundesliga’s exclusive prediction market partner in the US, with official event contracts for the league and its clubs available on the platform. The agreement adds the German competition to Polymarket’s sports partnerships, which include LaLiga, Serie A and Liga MX.
LIGA MX, Polymarket and Genius Sports announced a partnership covering prediction markets on the Mexican league’s competitions in the United States. Polymarket will be the league’s exclusive prediction-markets partner there, while Genius Sports will supply official data and integrity-information sharing; markets are planned for eligible US users from the 2026-27 season.
PureWager Group has become the Baltimore Orioles’ exclusive sports betting partner ahead of its planned Maryland sportsbook launch, the company said. The agreement also makes PureWager title sponsor of the PureWager Pavilion at the club’s ballpark. PureWager plans to launch in Michigan and has targeted four further states by the second quarter of 2026.